Here is some preview of what famous brand logos could look like :
New brand logos with less ink
The aim of this project is clearly to preserve nature, while keeping brand aesthetics. Also, it could represent big savings form brand.
The changes, even subtle, would impact billions of packaging, flyers and product : eco-branding could be a huge !
Ecological, economic and aesthetic, what could we ask more ?
Some research even indicate that the US government could save $400 million a year by switching from the typeface Times New Roman to the less ink-intensive Garamond.